“KCG” Targets the No.1 position in Topping Cheese Market with Launch of “Dairygold Cheese KaPao” A Fusion of Localization and Modernization for the Modern Lifestyle — Delicious Basil-Flavored Cheese, Ready to Enjoy by Simply Topping Any Dish

KCG มุ่งเป้าอันดับ 1 Topping Cheese เปิดตัว แดรี่โกลด์ ชีสรสกะเพรา

KCG Corporation Public Company Limited (KCG), a leader in modern lifestyle food products from Thailand, is targeting the No.1 position in the topping cheese market with the launch of its latest innovation: “Dairygold Cheese KaPao.” This product marks Thailand’s first spicy basil-flavored cheese sheet, introduced under the Dairygold brand. The new cheese offering delivers a unique flavor experience by blending Localization with Modernization.  Developed for convenience with the concept of “fun, delicious beyond expectations, full of basil flavor.” With a rich, creamy cheese base, simply by topping it on food.

Mr. Damrongchai Vipawatanakul, Chief Executive Officer and Managing Director of KCG Corporation Public Company Limited (KCG), a leader in food products for modern lifestyles from Thailand, stated: “KCG has always been committed to delivering innovations that align with modern lifestyles. We’ve observed a growing trend where consumers value localization, people are proud of their local cuisine. When local flavors are presented in a modern way, and consumers can enjoy a variety of foods, it enhances their overall dining experience. As a market leader in cheese products in Thailand, Dairy Gold proudly introduces Dairy Gold Cheese with Basil Flavor, a creative fusion of Western cheese and Thai basil, one of the country’s most beloved ingredients. It offers both great taste and a sense of fun, allowing consumers to easily top their food with it for a flavorful twist.

Highlights of Dairy Gold Cheese with Basil Flavor:

  • A familiar satisfying taste : rich basil flavor combined with the deliciousness of high-quality cheese from Dairy Gold.
  • Ease/ Convenience at its best: Just peel, place, and enjoy the delicious taste instantly.
  • Fun and Variety: Top your favorite dishes with cheese to add rich flavor and turn everyday meals into something delicious and satisfying.

“What KCG has always done is fusion. From introducing Western food ingredients to Thailand to successfully becoming a manufacturer in Thailand.  KCG has always focused on crossing boundaries across cuisines.  But fusion at KCG isn’t just about mixing styles of food, it’s about creating products that can be developed and expanded in multiple dimensions. Take Dairy Gold, for example. We see it as Beyond Dairy, a step forward in how cheese slices are consumed, offering something different from traditional cheese products. Our goal is to become the number one manufacturer of topping cheese, aligned with modern consumer behaviors from the rising popularity of fusion cuisine to trends like the solo economy. All of this reflects our Fusion Eats Innovation strategy, an approach that KCG has embraced as a key driver in becoming a leader in food for modern lifestyles, from the past to the present and into the future.” said Mr. Damrongchai.

Dairygold Cheese KaPao is now available at Lotus's go fresh, Big C Mini, and leading department stores nationwide.

Don't miss the new commercial for “Dairygold Cheese KaPao” from Dairygold—fun, delicious beyond expectations, full of bold basil flavor, and perfect with any dish! Watch now: https://youtu.be/e4iznTaEXOw