KCG Corporation Public Company Limited (KCG) Introduces New CEO and Announces Vision: “Transition Towards Sustainable Growth” with a commitment to building an organization focused on stable, sustainable growth and readiness for a changing future. Laid out development strategies in 2 key dimensions, supported by 7core business plans. This includes a comprehensive organizational transformation aimed at driving technological advancement, recruiting new-generation talent, and enhancing innovation in health-focused products and service solutions. KCG is dedicated to creating delightful tastes and delivering new experiences for both consumers and entrepreneurs. A highlight of the strategic plan is the 'KCG Logistics Park', a new, modern, and comprehensive distribution and warehouse center, aligning with the plan to scale production capacity to its full potential and expand into new business areas.KCG remains committed to conducting its business in accordance with ESG principles for sustainable growth.

Mr. Damrongchai Vipawatanakul, Chief Executive Officer and Managing Director of KCG Corporation Public Company Limited (KCG)—a leading global manufacturer, distributor, and importer of butter, cheese, and consumer products—stated that strong strategic planning and marketing strategies aligned with rapidly changing market conditions have led to record-breaking performance in 2023. KCG achieved its highest growth to date, with sales revenue reaching 7,157 million baht, representing a 16.2% increase from the previous year, and a net profit of 305.9 million baht, marking a 26.9% year-on-year increase. Building on this success, KCG has launched a new plan under the vision of “Transition Towards Sustainable Growth”, creating an organization focused on stable, sustainable growth and readiness for a changing future by implementing a two-dimensional development strategy.

1. Culture Strategy, which is rooted in the principles of “Heart-driven – Expertise – Agile – Responsible – Teamwork.” KCG firmly believes that employees are the most vital force in driving the organization toward its highest goals.

2. Business Strategy, designed to realize the goal of establishing a Western-style food empire, with a focus on butter and cheese, growing steadily and sustainably. This strategy is driven by seven key pillars, which include:

1. Growth
2. People
3. Innovation Data & Tech
4. Export
5. Supply Chain & Inventory
6. Production & Automation
7. Sustainable Development

Mr. Thawach Dhiranusornkit, Senior Deputy Managing Director of KCG, shared insights on emerging food industry trends, noting that the COVID-19 pandemic has sparked a global shift in nutritional awareness. Consumers are increasingly prioritizing healthy food choices, giving rise to five major megatrends in 2024:

1. Health Beliefs – A c healthy food trends and the consumption of essential nutrients vital to overall well-being.
2. Naturally Functional – The development of functional foods derived from natural ingredients or enhanced with added vitamins to boost nutritional value.
3. Weight Wellness – Food innovations aimed at supporting body weight management.
4. Snackification – The rise of convenient, on-the-go snacks that offer both flavor and functionality
5. Sustainability – A growing emphasis on products that support environmental sustainability.

For the 2024–2029 product research and development roadmap, KCG has established a framework focused on developing health innovations and new services in alignment with emerging trends both in Thailand and globally. This initiative aims to unlock new business opportunities by creating products that deeply address the diverse needs of consumers with varying lifestyles. The strategy includes expanding into both dairy and non-dairy product categories, as well as fostering collaborations with educational institutions and leading corporate partners worldwide to effectively meet evolving market demands.

Mr. Danai Kalassi, Senior Managing Director of KCG, stated that following the listing on the Stock Exchange of Thailand, KCG has invested in the development of “KCG Logistics Park,” a fully integrated distribution and warehouse center covering an area of 15 rai. The facility leverages advanced technology to store KCG products across three temperature zones—frozen, chilled, and ambient—ensuring optimal freshness, particularly for butter and cheese products. In addition, the company has implemented Vendor Managed Inventory (VMI) technology to efficiently manage stock levels and ensure timely product delivery based on customer demand, resulting in maximum cost-efficiency. The first phase of the project is expected to be completed by April, with full completion anticipated in the second quarter of 2024, ahead of the original schedule.

On the production front, KCG has successfully expanded the capacity for individually wrapped cheese (IWS) products, increasing output from 2,106 tons per year to 4,212 tons per year, with the expansion completed in October 2023. In addition, the company is currently increasing its butter production capacity from 18,000 tons per year to 23,000 tons per year, with completion targeted for 2025.

Simultaneously, KCG is advancing its logistics operations by enhancing the freight transport system through the increased adoption of clean energy electric vehicles (EV trucks). The company aims to raise the proportion of EV trucks to 30% of its total transport fleet, contributing to the development of an environmentally friendly ecosystem and a sustainable value chain.