-Further affirming its reputation, Allowrie recently earned three Superior Taste Awards from the International Taste Institute, a recognition judged by more than 200 professional chefs and taste experts from around the world.

Allowrie, the No.1 selling butter and cheese brand in Thailand for 7 consecutive years, originally from Australia since 1869, reaffirms its leadership in the premium dairy market with the launch of its new packaging design. This refreshed look highlights Allowrie’s Australian heritage, proudly showcasing the brand’s origins and commitment to premium-quality ingredients from the land of the kangaroo to Thai kitchens nationwide. Allowrie also unveils a new TV commercial designed to inspire every special meal. Starring brand ambassadors Mind-Waratya and Attila, showcasing how Allowrie turns everyday moments into something extraordinary.

Mr. Damrongchai Vipawatanakul, Senior Deputy Managing Director of KCG Corporation Public Company Limited or "KCG",  distributor of Allowrie, a premium butter and cheese brand, shared that KCG has updated its packaging to better communicate the quality and origin of the raw materials used in Allowrie products, emphasizing the brand’s Australian heritage. The new design features the Australian flag and the label “Original Australian Brand” prominently on every package. This move is expected to raise brand awareness and attract both professional and premium mass-market consumers. Mr. Damrongchai also emphasized that Allowrie has received strong support from the Australian Trade and Investment Commission (Austrade), which has played a vital role in promoting the brand’s success and enhancing global recognition for products of Australian origin.

“As Western food culture continues to grow in popularity, Allowrie is proud to highlight its expertise in production and access to high-quality raw materials. This allows us to expand our butter product line and introduce new cheese offerings to meet market demand. With over 50 years of continuous development, more than 10 million units sold annually, and a portfolio of over 100 SKUs, Allowrie has consistently maintained the No.1 market share in Thailand, both in terms of value and volume.” said Mr. Damrongchai.

In addition to its success in Thailand, Allowrie has recently proven its potential by winning three Superior Taste Awards from the International Taste Institute. The awards were granted for three standout products: Allowrie Pure Creamery Butter, Allowrie MTC Butter, a new, health-conscious option made with MCT oil extracted from natural coconut oil, and Allowrie Cheddar Cheese Product Slices. “The Superior Taste Award is a globally recognized mark of excellence, granted only to products that pass rigorous taste evaluations by top chefs from over 20 countries. These chefs are highly experienced, many with accolades from international competitions and Michelin-starred backgrounds. Winning this award not only reflects delicious taste but also exceptional quality and balance. Each year, thousands of products are submitted, but only a few are certified. Allowrie’s achievement reaffirms its commitment to world-class standards and solidifies its position as Thailand’s No. 1 butter and cheese brand,” concluded Mr. Damrongchai.