Mr. Tong Dhiranusornkit, Chief Executive Officer and President of Kim Chua Group Co., Ltd., a world-class importer of ready-to-eat products and cheeses, and a leading manufacturer and distributor of high-quality consumer goods in Thailand, including Allowrie butter and cheese, Imperial cookies and biscuits, and Sunquick concentrated fruit juice, spoke about the company's significant rebranding initiative.

Mr. Tong Dhiranusornkit explained that the company has rebranded from “Kim Chua Panich Limited Partnership” to “KCG Kim Chua Group” to reflect its commitment to innovation, modernization, and continuous growth in both domestic and international markets.

KCG has placed strong emphasis on brand development, investing over 60 million baht to enhance management strategies and restructure the organization. This includes comprehensive efforts in advertising, public relations, and internal brand alignment across the group of companies to ensure a more modern and international image. The initiative supports Thailand’s economic growth and evolving consumer lifestyles, as Western cuisine becomes increasingly integrated into daily life. As a result, demand for dairy products, butter, cheese, and bakery items continues to grow steadily.

In addition, with the ASEAN market set to fully open under the ASEAN Free Trade Agreement, KCG recognizes the importance of strengthening its business to enhance professional competitiveness at the international level and align with the region’s rapidly expanding market. As part of its strategic growth plan, KCG is investing over 600 million baht this year in the construction of its third production facility, a new butter and cheese factory located on 19 rai of land along Theparak Road. The facility is currently under construction and is expected to begin operations by the end of the year. Once completed, the new factory will double KCG’s current production capacity from 3,500 tons per year to 7,000 tons per year.

Mr. Tong concluded that KCG’s ability to operate sustainably for over 53 years stems from its commitment to building and maintaining the trust and confidence of both customers and business partners. This has been achieved through the careful selection of quality products from diverse sources and a production process that adheres to international standards, ensuring the company continues to meet the demands of both domestic and global markets.

Currently, Kim Chua Group offers five main product categories: dairy products,cookies and biscuits, baked goods, bakery ingredients and equipment, and other specialty products such as Sunquick fruit juice, as well as lamb and beef imported from Australia and New Zealand.

(Source: Siam PR)