KCG Corporation Public Company Limited (KCG), a leader in premium food products for modern lifestyles, is strategically entering the café sector, leveraging its 67-year legacy in the food and bakery industry. The company is launching a bold initiative to position itself as a “Café Business Partner” under the compelling theme “KCG is Your Coffee Companion.” This strategy aims to empower entrepreneurs to build successful café businesses with ease, showcased prominently at the upcoming Thailand Coffee Fest 2025. KCG’s support spans comprehensive dimensions from innovative menu development and high-quality ingredients to cost optimization, designed to help cafés and beverage shops thrive in the dynamic B2B2C landscape. According to Kasikorn Research Center, the café market in Thailand is projected to reach a value of 84.2 billion baht in 2025, marking a 1.9% increase from the previous year.
Mr. Thawach Dhiranusornkit, Deputy Managing Director of KCG Corporation Public Company Limited (KCG), stated, “Based on data reflecting the growth of the Thai coffee market over the past year, it is evident that the sector continues to demonstrate strong potential, with new entrepreneurs entering the market consistently. The Kasikorn Research Center forecasts that by 2025, the market value of beverage outlets, including cafes and bakeries, will expand to 84.2 billion baht. According to XMAP (2024), the number of entrepreneurs operating in Thailand currently is over 402,793 establishments across restaurants, cafes, and bakeries. In the first three months of 2025 alone, 973 new businesses were registered, placing the sector among the top five industries for new registrations each year. This reflects not only the intensifying competition within the market but also the significant opportunities available for new and emerging entrepreneurs. With over 67 years of expertise in food and bakery ingredients, KCG sees a significant opportunity to serve as a trusted partner for cafes. Through the concept of “KCG is Your Coffee Companion’ or ‘Cafe Business Partner,” KCG offers cost-effective, high-quality bakery and beverage ingredients that can be creatively adapted to support a wide variety of menu options. Additionally, we offer a comprehensive back-end support service, serving as a true partner to entrepreneurs.”
KCGas also decoded the 4 insights, offering a strategic shortcut for those entering the cafe business.”
4 Insights for Cafe Entrepreneurs
- The Need to Differentiate in a Highly Competitive Environment
Product quality is at the core of the cafe business. To compete with the steady influx of new entrants, products and services must be distinctive and stand out. Therefore, it is essential to use high-quality and diverse ingredients to create a variety of menu offerings. - Ensuring Consistent Quality Across All Branches
Consistent service standards are crucial, especially during expansion. Maintaining strict quality control through the establishment of Standard Operating Procedures (SOPs) and the implementation of appropriate technologies ensures that food and beverages remain uniform across all branches. - Managing Costs, Labor, and Inventory Efficiently
Raw material prices, especially for coffee beans and milk, have been rising steadily and are expected to climb even higher in 2025, placing direct pressure on profitability. Labor and inventory expenses have a substantial impact on the bottom line. As a result, effective cost control, waste reduction, and strategic resource management are essential to maintaining profitability and supporting long-term business growth. - Lack of In-House Chef or R&D Limits Menu Innovation
In a competitive market, the ability to consistently introduce new and creative menu items is crucial for attracting and retaining customers. However, without a dedicated chef or research and development (R&D) team, developing original recipes becomes a significant challenge, limiting a cafe’s capacity to innovate and respond to fast-changing consumer trends.
From the concept of “KCG is Your Coffee Companion,” KCG is dedicated to being a trusted partner that truly understands the cafe business, offering products and services that directly address all four key insights: competition, quality, cost, convenience, and inspiration for menu creation. With a diverse range of ingredients and dedicated support from a team of professional chefs who assist in recipe testing and provide practical guidance, this vision was brought to life through a series of engaging activities at the KCG booth during the recent Thailand Coffee Fest 2025, as follows:
Beverages
A special coffee and beverage recipe was demonstrated using Sunquick’s new concentrated Strawberry Pink Guava juice.
Bakery Ingredients
During the event, KCG showcased how to create waffles and pancakes with Imperial brand premix flour and shared tips on using whipping cream across dessert and beverage menus.
Frozen, Ready-to-Bake Bakery Items
Visitors were invited to sample ready-to-eat baked goods, including egg tarts, donuts, and pies from the Premio brand, convenient menu options designed to meet the practical needs of entrepreneurs.
Additionally, as part of the “KCG is Your Coffee Companion” initiative, KCG has curated a range of easy-to-use, premium-quality products specifically designed to address common challenges faced by cafe operators. These are categorized into three main product groups:
High-Quality Beverages – Sunquick
A premium concentrated juice brand from Denmark, ideal for cafes seeking refreshing flavors, rich taste, and cost efficiency. Just one bottle can produce up to 5 liters of beverages. Packaged in easy-to-pour bottles to minimize waste and streamline workflow, Sunquick can be flexibly used in beverages, bakery, and dessert menus.
Bakery Ingredients – Imperial
A trusted Thai brand long favored by professional chefs, Imperial offers premix flour, fillings, toppings, and quality butter. These products simplify menu expansion without requiring new recipe development, reducing back-of-house complexity, which is especially beneficial for small businesses that need speed, efficiency, and consistent quality.
Frozen Bakery Ready-to-Bake – Premio
Premio offers a range of frozen bakery items made with real butter, including croissants, pies, and egg tarts. These products are ready to bake—simply place them in the oven, eliminating the need for dough preparation. This significantly reduces labor, simplifies operations, and helps address the problem of food waste that often results from overproducing fresh baked goods. With a premium taste and professional appearance, Premio’s ready-to-bake range is ideal for cafes that do not have a full-time chef but still want to serve high-quality products.
KCG emphasizes that its mission as a "Coffee Companion" extends beyond supplying high-quality bakery ingredients and beverages. The company is committed to supporting cafe businesses at every level through a comprehensive approach that delivers on the pillars of “difference–quality–value”, offering carefully developed products, innovative solutions, and tailored services designed specifically for entrepreneurs.
For coffee shop owners, pastry shop operators, and new entrepreneurs seeking guidance in the food business, stay updated or request more information via:
https://www.facebook.com/kcgcorporationor https://www.kcgcorporation.com/th/contact-us/sales-inquiry-form www.kcgcorporation.com/.
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