KCG Corporation Public Company Limited (KCG), a leading food provider for modern lifestyles, is advancing its strategic direction with the concept of “Fusion KinNOVATION”, an innovative integration across food industry dimensions to meet evolving consumer needs. KCG has launched “5 KinNOVATION Solutions,” a comprehensive food business solution developed to address B2B challenges in all dimensions. KCG sets its sights on becoming a regional Strategic Food Partner, kicking off its ASEAN market expansion at THAIFEX – Anuga Asia 2025, and targets over 10% growth in its B2B portfolio.
Mr. Damrongchai Vipawatanakul, Chief Executive Officer and Managing Director of KCG Corporation Public Company Limited, emphasized:
“Innovation lies at the core of KCG’s strategy for driving sustainable growth. Our ‘Fusion KinNOVATION’ approach, which integrates multiple dimensions of the food industry, is designed to meet the evolving demands of both B2B and B2C consumers. As a result, over the past year, KCG has successfully strengthened and balanced both portfolios.”
This year, KCG is ready to elevate its role as a Strategic Food Partner at the regional level by combining innovation and business opportunities into a new solution: a comprehensive food business support system designed to provide end-to-end solutions for entrepreneurs. This includes product innovation, R&D, full-service support, and expert consultation under a one-stop service model, all aimed at empowering partners in achieving sustainable growth amid rapid market changes. Through our 5 KinNOVATION Solutions, we aim to precisely address the challenges faced by food businesses. Our goal is to elevate KCG’s B2B role across ASEAN and achieve more than 10% growth in this segment.”
The 5 KinNOVATION Solutions include:
- Bakery Solutions Innovation
This goes beyond simply offering premium bakery ingredients. KCG provides comprehensive services that extend to modern techniques and knowledge sharing to support customers, particularly in the convenience store segment. The goal is to create high-quality bakery items that are more appealing, enjoyable, and suitable for daily consumption. Key services include expert consultation, technical support, knowledge and trend insights sharing, collaborative knowledge exchange, and fostering industry partnerships. - Biscuit Solutions Innovation
A comprehensive solution for biscuits, cookies, crackers, and wafers, designed to deliver delicious, high-quality products through customizable recipes, OEM/private label services, and a production process that emphasizes quality, sustainability, and hygiene. In response to the growing demand for health-conscious consumption, KCG offers ready-made innovations that enable businesses to enter the health-focused market without the need to develop new formulas. This solution takes a knowledge-driven approach to KCG’s Biscuit Solutions, aligning with evolving consumer trends. Examples developed under this innovation framework include Imperial Less Sugar Cookies and Baker’s Choice Almond Crackers (0% sugar). - Beverage Services Innovation
KCG offers a comprehensive beverage solution that emphasizes quality, creativity, and adherence to high safety standards. With a diverse product portfolio, this solution caters to all types of food businesses, ranging from health-focused beverages and refreshing drinks to offer new and unique experiences that leave a lasting impression on consumers. - Frozen Food Solutions
KCG provides a wide range of frozen food products, including ready-to-eat meals, frozen ingredients (such as meat, vegetables, fruits, and seafood), internationally sourced cuisine, and frozen bakery items. These solutions are designed to help food businesses streamline preparation, accelerate service, and consistently maintain premium quality.
Innovative examples include ready-to-eat frozen snacks that require no reheating after thawing, and frozen dough that reduces prep time and kitchen workload while ensuring uniform quality across all outlets. These versatile ingredients allow businesses to craft signature menus that enhance brand image and elevate the overall customer experience. - Italian & Food Solutions
KCG offers premium imported Western ingredients and gourmet foods from Italy and Europe, carefully selected to meet the needs of restaurants and food service businesses aiming to elevate their menus with authentic international flavors. The portfolio includes high-quality cheese, ham and sausages, tomatoes, pasta, olive oil, flour, yeast, and other ingredients designed to help elevate food offerings to international standards.
In addition to supplying quality ingredients, KCG provides menu consultation and recipe guidance for brands aiming to create differentiation. Its strong relationships with leading Italian food producers also serve as a foundation for growing the Italian Solutions business.
KCG’s credibility is further underscored by its consistent recognition at the Superior Taste Awards by the International Taste Institute, as well as its position as the No.1 brand in the following categories:
- Plain Cookies – IMPERIAL
- Cheese – DAIRYGOLD
- Butter – ALLOWRIE
“In addition to the 5 KinNOVATION Solutions, another key factor reinforcing KCG’s readiness to become a strategic regional partner is our strong organizational structure, designed to support both innovation and operational efficiency. This is driven by KCG’s specialized units, SCPC, RDI, and Manufacturing, which enable continuous product and process adaptation while maintaining our commitment to taste, quality, and customer satisfaction. Such agility allows us to respond swiftly to market needs, empower the growth of our business partners, and reinforce KCG’s leadership across both B2B and B2C portfolios. We are committed to advancing the food industry throughout the ASEAN region,” said Mr. Damrongchai Vipawattanakul.
For food business consultation, product updates, or more information, please visit:
https://www.facebook.com/kcgcorporation
https://www.kcgcorporation.com/th/contact-us/sales-inquiry-form
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