KCG Honored for Marketing Excellence! “Allowrie Butter” Clinches Thailand’s Most Admired Brand 2026 in Its First Year, Backed by Nationwide Consumer Trust Survey, and Secures Market Leader Brand Award. Reinforcing Its Position as Thailand’s No. 1 Butter Brand

KCG Corporation Public Company Limited (KCG), a leading producer of Western-style food products for modern lifestyles, proudly announces a major milestone as its flagship butter brand, “Allowrie,” secures the prestigious 2026 Thailand’s Most Admired Brand award in the Consumer Products in the Butter Category for the very first time. This award is based on nationwide research measuring consumer confidence and attitude.

In addition, the brand was honored with the Market Leader Brand Award, further reinforcing its position as Thailand’s No. 1 trusted butter brand. The awards were presented by BrandAge, Thailand’s leading marketing publication, at its 27th annual ceremony held at Prestige Hall, 11th Floor, Grande Centre Point Prestige Hotel, Bangkok.

Built on Real Consumer Trust, Recognized Today

Thailand’s Most Admired Brand award is widely recognized as one of the most credible indicators of brand success in Thailand. The award is based on comprehensive nationwide research into consumer confidence and attitude.  Allowrie’s rise to the No. 1 position in its first year of recognition highlights KCG’s success in building strong consumer confidence. At the heart of this achievement is the brand’s commitment to delivering authentic Australian-origin taste, combined with international production standards that have resonated with consumers as a top-of-mind brand.

Strengthening Leadership with the Market Leader Brand Award

Beyond being the No. 1 admired brand, Allowrie’s recognition as a Market Leader Brand underscores its dominance in both market share and strategic adaptability to the modern lifestyles of consumers through extensive distribution channels and brand engagement with real users

Mr. Damrongchai Vipawatnakul, Chief Executive Officer and Managing Director of KCG Corporation PCL, shared:

  • “This recognition holds immense significance for all of us at KCG. This is the first year that ‘Allowrie’ has been voted by consumers nationwide as the most admired brand. It represents a powerful reflection of consumer confidence.
  • The essence of Allowrie is in delivering authentic Australian-origin taste, supported by world-class production standards. I would like to sincerely thank our dedicated team and our valued customers for making Allowrie a part of joyful moments in every meal.”
  • “The Market Leader Brand Award is a symbol of responsibility. Leadership is not just about achieving the highest sales; it is about setting standards and driving innovation in the butter category. As consumer behavior continues to change, we remain committed to continuous development, ensuring we retain our leadership while creating new taste experiences for Thailand and the ASEAN region.
  • We extend our heartfelt gratitude to our customers and business partners who have journeyed and grown alongside us. This award will inspire us to move forward with sustainability."

Allowrie’s success in 2026 further reinforces its position as a brand of international standards, highlighted by multiple consecutive Superior Taste Awards and its continued leadership as Thailand’s No. 1 butter brand in sales for over 10 consecutive years. This achievement is further strengthened by its latest recognition as Thailand’s No. 1 Most Trusted Brand, based on the Thailand’s Most Admired Brand Survey 2026.

These achievements reflect the unwavering trust and loyalty of Thai consumers toward Allowrie’s brand in today’s market.

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