KCG Corporation Public Company Limited (KCG), a leading provider of food products for modern lifestyles, announced its strategic business direction at THAIFEX Anuga Asia 2026, further strengthening its leadership position in the food industry. In 2025, KCG generated sales of more than 8.6 billion baht, representing 11.6% growth over the previous year, driven by its No. 1 market share in the butter and cheese categories.

In addition to its market leadership, KCG continues to lead in environmental management through its comprehensive KCG Value Chain strategy, spanning upstream to downstream operations to achieve “Food Innovation for Sustainable Happiness," reinforcing its role as a “Trusted Provider” and a trusted partner across B2B and B2C food sectors. KCG is also accelerating its expansion to be a prominent Regional Player in the food industry.

Mr. Damrongchai Vipawatanakul, Chief Executive Officer and Managing Director of KCG Corporation Public Company Limited, stated, "KCG's success over the past year is reflected through strong business growth, including:

• Record-breaking performance in 2025, marking a new high in revenue for the fourth consecutive year. Total sales revenue reached 8,645.5 million baht, an 11.6% increase year-on-year, while net profit rose 24% to 503.3 million baht.
• Maintaining its position as Thailand’s No. 1 butter brand for ten consecutive years under the Allowrie brand. In addition, KCG’s Food and Bakery Ingredients (FBI) portfolio, including Imperial and other affiliated brands, ranks among the Top 5 players in the market. KCG continues to focus on becoming a Seamless Solution Provider for B2B customers. KCG’s biscuit portfolio is also among the top five most preferred biscuit brands among Thai consumers, with Imperial as its flagship brand, known for its signature Red Tin Cookies. Beyond its achievements in 2025, KCG’s consistent growth over the past decade (2016–2025) demonstrates its constant dedication to sustainable transformation.
• KCG has delivered consecutive growth over the past 10 years, even amid global economic uncertainty, achieving a compound annual growth rate (CAGR) in profit of approximately 12–15%, reflecting the effectiveness of its KCG Value Chain strategy, while the Allowrie brand has maintained its position as Thailand’s No. 1 butter brand for more than a decade.

*Source: NIQ Data. Allowrie has maintained its No. 1 position in the B2C butter category for ten consecutive years.

To turn its vision of “Sustainable Happiness” into reality, KCG has focused on strengthening and aligning its entire organization from upstream to downstream through the KCG Value Chain. This approach creates synergy across all business functions to work together seamlessly and maximize their collective strengths. By integrating these capabilities, KCG enhances operational agility and effectiveness, supporting both its growth strategy and its long-term sustainability goals. The KCG Value Chain is built upon five core activities:

1. Raw Material and Trading Goods Sourcing
2. Operations
3. Warehouse Distribution and Logistics
4. Marketing and Sales
5. Seamless Solution Provider

Mr. Damrongchai added, "A strong KCG Value Chain serves as the foundation of our position as a Trusted Provider. It enables us to build confidence by delivering comprehensive solutions to our customers. This status cannot be self-proclaimed; it must be earned through the trust of our partners and the record KCG has built over many years, both domestically and internationally. KCG remains committed to becoming a regional player in food products for modern lifestyles.”

Key Drivers Behind KCG’s Trusted Provider Strategy

1. Building Strategic Global Partnerships in the B2B Business

KCG focuses on building long-term partnerships founded on strong business ethics, including the protection of trade secrets and a commitment not to manufacturing products that compete with those of its partners. Combined with supporting partners in gaining in-depth consumer insights, this approach has led to several success stories across key international markets.

In Vietnam, KCG successfully adapted the taste of Imperial Cookies to local consumer preferences while elevating the packaging to a more premium, gift-oriented format, resulting in a strong consumer response. In Japan, KCG works closely with partners on product development, including customized formulations and packaging sizes that meet international food safety standards, while providing comprehensive after-sales support to foster long-term mutual growth. Meanwhile, in the Philippines, where demand for dairy products with rich and creamy flavor continues to grow, KCG has successfully expanded the market for Allowrie butter and cheese products.

2. Transitioning from Manufacturer to Lifestyle Provider in the B2C Business

KCG is evolving beyond its traditional role as a food manufacturer to become a provider of food innovations that enrich consumers’ daily lives. KCG develops Urban Lifestyle Solutions while leveraging Health & Wellness Innovation to support healthier living.

KCG is focused on advancing Brand Building Across ASEAN Markets by strengthening the company’s flagship brands at the regional level through Brand Awareness and Consumer Engagement initiatives tailored to consumer behavior in each country, under the concept of “Global Quality with Local Relevance.”

3. Sustainable Growth as a Regional Player

The transition from a Local Leader to Regional Player is at the heart of KCG’s future growth strategy. KCG aims to achieve strong business growth while advancing sustainability standards as a recognized leader, demonstrated by its AAA rating in the SET ESG Ratings. KCG is also progressing to achieve Net Zero emissions by 2050, reaffirming its commitment to delivering sustainable happiness from the local level to the global stage.