KCG Corporation Public Company Limited, or KCG, has introduced its new product, “Imperial Danish Style Butter Cookies Less Sugar”, the first Danish-style butter cookies to offer 35% reduced sugar while preserving the brand’s signature taste. The product continues to deliver exceptional quality through the meticulous selection of premium ingredients, combined with thoughtful recipe development that emphasizes nutritional value. It serves as a suitable alternative for health-conscious consumers who seek a balance between indulgence and well-being.

The launch of this product reflects KCG’s business approach, which prioritizes the promotion of healthier food consumption in response to evolving consumer behaviors that increasingly emphasize nutrition and health. At the same time, the company remains committed to maintaining the quality standards and flavor profiles that consumers have long trusted.

During the product introduction period, KCG conducted promotional activities alongside educational initiatives focused on health-oriented products and nutrition. These activities highlighted the concept of sugar reduction and encouraged mindful consumption, with the aim of raising consumer awareness about health and well-being.

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