Community and social engagement and responsiveness

The Company is committed to being a responsible member of society and the community, taking into account the potential impacts of its business activities on the surrounding areas and aiming at strengthening relationships and creating shared value between the Company and the community. This includes responding to the needs of the community through various business activities, such as procurement, employment, and income generation for the surrounding community where it operates. The Company provides accessible channels for the community to share opinions, concerns, and expectations while actively monitoring feedback from consumers, communities, and regulatory bodies through both online and offline platforms. This helps ensure that the Company's operations do not have an adverse impact on the community, are able to align its management with the community’s expectations, mitigate concerns, and promote sustainable coexistence.

The Company has established guidelines for addressing community needs and minimizing complaints to effectively manage concerns raised by communities and society. These measures are designed to build trust

The Company plans to enhance its community involvement and development by jointly assessing community needs and potential impacts in collaboration with local authorities, such as district offices, subdistrict administrative organizations, and representatives of communities located near its factories. This approach aims to gain a deeper understanding of community expectations and to further develop community and social support activities in compliance with laws and local regulations. Implementation is scheduled to begin in 2026.

Key projects and activities

The Company considers the possibility of investing and spending on projects or activities that will contribute to the development of society and communities by utilizing its expertise in the food industry to provide knowledge or skills that can generate sustainable employment and income. Furthermore, all company operations are conducted in compliance with the law and with political neutrality, while also encouraging positive corporate citizenship among employees.

1. Light Up Your Passion, Cook Up Your Dream Project, (Second Year)

In the midst of Thailand's economic slowdown, which has resulted in decreased income and employment opportunities in a variety of sectors, the Company recognizes the importance of contributing to the community economy while promoting equitable distribution of opportunities and income throughout society. As a result, in 2021 the Company used its expertise in raw materials and bakery production, combined with knowledge from experts in various fields, to provide training in Western cuisine and bakery production, kitchen management, marketing and advertising, and financial and accounting management. The program is designed to help participants improve their entrepreneurial skills, generate income, and adapt to economic changes, promoting long-term growth in communities, the economy, and Thai society.

In 2025, the Company collaborated with the Bangkok Metropolitan Administration to implement the KCG’s Light Up Your Passion, Cook Up Your Dream Project (Second Year), conducting two training batches. A total of 113 participants from schools and Bangkok vocational training centers and Bangkok quality-of-life development centers received training in business and culinary skills. The curriculum covered both theory and practice, including the development of a signature menu to enhance participants’ competitive capabilities.

98.28% of participants expressed satisfaction with the project and a desire for its continuation in the following year, while 96.09% were able to apply the knowledge gained to upskill and reskill themselves. In addition, the Company participated in a social impact assessment using the Social Impact Footprint (SIF) tool in collaboration with the Thaipat Institute, with the objective of evaluating the project’s impact in monetary value and enhancing the effectiveness of future social projects. The assessment process is currently in progress and is expected to continue into 2026.

Benefits of Project Implementation

• Benefits to Participants
  • Increase opportunities to generate income through the development of Signature Menus
  • Enhance culinary skills and knowledge that can be applied to income generation and further business development.
  • Strengthen capabilities in entrepreneurship and online marketing.
• Benefits to the Company
  • Fulfill the Company’s mission and objectives in community engagement and development, particularly in enhancing knowledge to support career creation and income generation.
  • Develop strong relationships with participating entrepreneurs, fostering a robust network to support the Company’s future business expansion.

The Company plans to expand and further develop the project to reach educational institutions and broader target groups, aiming at enabling small-scale entrepreneurs in Bangkok to achieve strong and sustainable growth. This project aligns with the Company’s commitment to being a leader in the food industry that delivers pleasure to consumers while creating value for society and the environment.

2. Activities to enhance knowledge and expertise in the food industry

2.1. Promoting learning for educational institutions in both the public and private sectors

The Company contributes to social responsibility by providing opportunities for educational institutions, government agencies, and private sector organizations to visit its facilities and learn about business operations that meet international standards. These include environmental management, responsible supply chain management, and corporate innovation development. At the same time, the Company supports its personnel in serving as guest speakers to share their knowledge and experience with educational institutions. The Company also fosters collaboration with academic institutions to facilitate the exchange and transfer of professional knowledge through various projects. These efforts reflect the Company’s commitment to supporting learning and achieving sustainable growth.

• Collaborative Project to Support Teacher and Student Development in Food and Nutrition: The Company is collaborating with Surat Thani Vocational College to provide vocational education and professional training aimed at developing teachers and students in the Food and Nutrition Department. The project focuses on equipping students with knowledge and professional competencies aligned with occupational standards, enabling them to keep pace with evolving skills and technologies and to become qualified professionals in the field. This collaboration is in alignment with vocational education regulations and workforce demands. The project is scheduled to begin in 2026.
  
• ESG Super Seed – Empowered by the SET Project. This project is organized by the Stock Exchange of Thailand for undergraduates to enhance their knowledge, understanding, and practical experience in sustainability. Students who were selected to participate in the program visited KCG’s facilities to gain insights into the Company’s business operations and sustainability development approach. They subsequently applied the knowledge, data, and perspectives gained from the visit to analyze and develop sustainability action proposals for listed companies, which were presented as part of the project competition.
  

2.2. Building Partnerships and Supporting Company Products for Social and Community Development

The Company recognizes the importance of sharing and contributing to society through meaningful projects by regularly donating company products and supporting social and charitable activities in collaboration with public and private sector organizations, including educational institutions, hospitals, the Thai Red Cross Society, religious institutions, foundations, and various charitable organizations.

These efforts aim to provide children, youth, the general public, and vulnerable groups, including people with disabilities and the elderly, with knowledge and vocational skills in bakery and culinary practices that enable them to further develop sustainable career opportunities.

In addition, the Company encourages employees to actively contribute to society by organizing special relief projects to support communities affected by disasters. These ongoing efforts reflect the collective spirit, volunteerism, and strong collaboration of employees in delivering tangible assistance and alleviating social hardship.

• Special Relief Project: “Together in Flood Relief”: In response to flooding in Southern Thailand, the Company launched a relief project, “Together in Flood Relief,” inviting employees to donate products and essential supplies to affected individuals in the southern region.

2.3. Promoting Employee Awareness of Good Citizenship

The Company organizes activities to encourage employees to engage in charitable organizations and volunteer work while fostering a strong sense of social responsibility, environmental stewardship, and natural resource conservation.

• Annual Blood Donation Activity

  The Company organized its annual blood donation in collaboration with the National Blood Centre and the Thai Red Cross Society to help save lives and provide patients with opportunities for ongoing treatment. The activity was attended by 443 employees, who donated 336 units of blood.

  
• Paper Bag Folding Activity

  Employees from the “Sharing Kindness for Hospitals Club,” established under the Company’s internal club activities, organized a paper bag folding activity using recycled A4 paper packaging. The paper bags were made into medication bags and delivered to public hospitals nationwide. A total of 736 paper bags were prepared and donated through this project.

  

Performance

The Company also provided online and offline channels to receive complaints and feedback from the surrounding communities. In 2025, no complaints or disputes were reported from communities or society that may have been affected by the Company’s operations. Furthermore, no fines or compensation claims were imposed on the Company.

More information on other highlight community Involvement and development projects and activities is available in KCG Sustainability Report 2025

KCG Sustainability Performance Data 2025 - Social Performance