Community Involvement and Development
The Company and its subsidiaries are committed to conducting business that benefits both the economy and society, adhere to being a good corporate citizen, and comply with all relevant laws and regulations. The Company has a policy to promote knowledge and offer job opportunities to the community, aiming to enhance people’s quality of life and support the sustainable development of society and the nation. The Company supports concrete corporate social responsibility activities to take part in driving Thai society towards environmental and social sustainability development.
Additionally, the Company provides opportunities for communities, society, or stakeholders who are significantly impacted by the Company’s operations to communicate, offer suggestions, or file complaints through designated channels.
Management Approach and Relevant Policies
Additionally, the Company is committed to conducting business responsibly by providing accurate and transparent nutrition information as well as detailed product and service descriptions to support the decision-making of customers and consumers. This ensures that customers and consumers have the information required to make purchasing decisions with confidence. The Company also prioritizes efficient complaint management, effective issue resolution, and swift responses to product and service concerns. The Company also strives to minimize complaints, address customer needs promptly, and build lasting relationships while fostering trust and confidence in its products and services.
Target and Performance of Community Involvement and Development
In 2024, the Company allocated 2,549,920.41 Baht to support community involvement and development, benefiting over 60 organizations throughout the year.
Key Action Plans
Community and Society Engagement and Response Process
The Company is committed to being a responsible member of society and the community, taking into account the potential impacts of its business activities on the surrounding areas and aiming at strengthening relationships and creating shared value between the Company and the community. This includes responding to the needs of the community through various business activities, such as procurement, employment, and income generation for the surrounding community where it operates. The Company provides accessible channels for the community to share opinions, concerns, and expectations while actively monitoring feedback from consumers, communities, and regulatory bodies through both online and offline platforms. This helps ensure that the Company’s operations do not have an adverse impact on the community, are able to align its management with the community’s expectations, mitigate concerns, and promote sustainable coexistence.
The Company has a process in place to meet community expectations and reduce complaints, mitigate concerns of the community/society, and ensure timely responses. The process is as follows:
- Study and assess the information related to concerns and complaints.
- Assess impacts and coordinate with community leaders/complainants for further discussion.
- Meet and negotiate to find mutually agreeable solutions.
- Develop corrective and preventive action plans, determine remedies, and provide appropriate compensation based on the estimated value of damages.
In 2024, the Company had no complaints or disputes from communities or society that may have been affected by its operations.
Community Engagement Projects and Activities
The Company contributed to the community through various projects and activities aimed at promoting sustainable growth for society. The Company carried out business operations by taking into account the impact on surrounding communities, actively listening to suggestions, and working to reduce concerns in order to create shared value for all stakeholders. Additionally, all activities were conducted with political neutrality, in compliance with the law, and with respect for all religions. The Company also supported charitable activities in collaboration with government and private sectors, including educational institutions, hospitals, the Thai Red Cross Society, religious institutions, foundations, and various organizations.
In 2024, the Company allocated 2,549,920.41 Baht to support community involvement and development, benefiting over 60 organizations throughout the year. Major projects and activities include:
o Light Up Your Passion, Cook Up Your Dream Project, Season 2
The Light up your passion, cook up your dream Project is a corporate social responsibility activity aiming at bringing the Company’s expertise and knowledge of raw materials and bakery production to develop society and communities for sustainable growth. In 2024, the Company collaborated with government agencies and the private sector to raise the level of knowledge, develop skills and expertise in cooking, baking, marketing, and digital marketing, as well as accounting and finance for the general public who are group of startup, online merchant to upskill and re-skill their careers and generate income for themselves. The Company, in collaboration with the Bangkok Metropolitan Administration, Siam Commercial Bank, Peeti PR Company Limited, and Pa-D Digital Marketing Agency Company Limited, organized a hands-on workshop to educate project participants, who are small-scale entrepreneurs selected by the Bangkok Vocational School. Participants will gain knowledge in various areas, including professional menu creation skills from KCG professional chefs, branding, marketing strategies, and basic business financial knowledge. This activity will be held from February to April 2025.
o Educational activities
The first brain-food activity, in collaboration with the Bright Brain Club under the Dementia Care Center, King Chulalongkorn Memorial Hospital, The Thai Red Cross Society.
The Company supported cooking activities by providing ingredients and raw materials to promote brain nourishment, enhance knowledge of brain health care, and raise awareness about dementia. This project was organized for members of the Bright Brain Club, a group of elderly people and retirees aged 60 and above with the Dementia Care Center, King Chulalongkorn Memorial Hospital, The Thai Red Cross Society.
The project was honored by the presence of Ms.Chatchaya Raktakanishta (Chef Bib), Director of the Creating Center and KCG Ambassador Chef, who served as a speaker and actively participated in the activities on July 24, 2024.
Sustainability Performance Data 2024 - Social Performance