'KCG Corporation Public Company Limited' (KCG), a leader in producing and importing butter, cheese, bakery ingredients, and western food, is preparing to showcase its business performance at the THAIFEX-ANUGA ASIA 2023 event by launching four innovations: a health-conscious innovative cheese product made from egg white protein, a series of cheese products with bold Thai food flavors, grilled, baked, and fried dairy and cheese snacks to meet every style of consumption, as well as a new method of packaging butter that is simple and convenient. KCG will also share ideas for creating food menus so that people may have the best-tasting experience anytime and anywhere. This will reinforce KCG as a leader in producing and importing leading butter, cheese, and ready-to-eat products from around the world.

Dr. Watit Tamavimok, Chief Executive Officer of KCG Corporation Public Company Limited or KCG, revealed that to be in line with the future food trends, KCG is preparing to move forward to participate in the 'THAIFEX-ANUGA ASIA 2023' event to showcase the Company's performance in being a leader in producing and importing butter, cheese, and ready-to-eat products from around the world. The Company has introduced products under the brands Imperial, Allowrie, Dairygold, and Sunquick, as well as imported food brands from all over the world, to emphasize being a creator of pleasure for the tastes of customers with an effort to increase B2B and consumer satisfaction for B2C.

At the event, KCG is preparing to launch four innovations that meet future food trends. These innovations include health products, new flavors, and products that create new segments for the market. These products answer the call for convenience and fit into the current lifestyle of consumers. The following products are highlights of the event:

1. Innovative egg white protein EGGIE Cheese is a health-conscious cheese product under Imperial (Imperial EGGIE Cheese). This is the first time sliced cheese is made from egg whites, making it rich in protein and gluten-free to meet consumers' health needs.
2. Innovative new butter packaging is offered under Allowrie (Allowrie Butter Squeeze). Butter comes in a tube with a flat rectangular squeeze head. Consumers can conveniently squeeze butter out of the tube, creating enjoyable meals everywhere and anytime. Allowrie Butter Squeeze is a soybean product rich in omega 3, 6, and 9 with high nutritional value.
3. Innovative, delicious Thai-style cheese flavors. The first Dairygold Thai Taste CheeseSlices created a new cheese phenomenon with the taste of traditional Thai food. The cheese comes in two flavors of toppings: green curry and tom yum goong. Made from real cheese, it has a mellow taste that invites you to try it and opens up a new experience in eating cheese that perfectly combines Western-style food with Thai flavors.
4. Innovative dairy snack under Dairygold. Dairygold Yakicheesu is a cheese snack that creates a pleasurable tasting experience. The natural cheese blended perfectly with cream allows everyone to create menus in different styles, including grilling, baking, and frying to meet every kind of cheese consumption.

Mr. Damrongchai Wipawattanakul, Senior Deputy Managing Director of KCG, said that KCG's booth at the event will focus on showcasing Allowrie and Imperial’s product portfolios. This includes package designs and a variety of new products to reinforce KCG’s place in the market as a trend setter, as well as bringing products from world-class partner brands to be shown off. In addition, KCG’s affiliated chef ambassadors and chefs will create special menus inside the booth to inspire consumers and food business owners in simple and practical ways.

Attending this 'THAIFEX-ANUGA ASIA 2023' event can reinforce our position as a creator of pleasure for customers’ tastes driven by quality innovation. With strong product brands and world-class business partners, KCG is becoming a leader in producing and importing leading butter, cheese, and ready-to-eat products from all over the world. KCG is confident that many business partners will join the event this year. KCG will be at Booth No. 10 – LL 01, Hall 10, Impact Muang Thong Thani between May 23-27, 2023 (Business Negotiation: May 23-26 from 10:00 a.m. - 6:00 p.m.; Business Negotiation Day and Retail Sales: May 27 from 10:00 a.m. - 8:00 p.m.).